Nielsen has formed an agreement with R.R. Bowker to acquire Bowker’s Business Intelligence and Commerce Solutions products in a deal whose terms were not disclosed. The surprising move will allow Nielsen –the owner of Book Scan, BookData and BookNet — to provide both eBook and print data in one tool from one source.
Here is more from the press release:
Bowler’s industry-leading Business Intelligence and Commerce Solutions products will be integrated into Nielsen’s book portfolio upon completion of this acquisition. Nielsen will soon be able to measure the impact of eBook sales in the U.S. and UK and provide insights and trends around the volume and value of books sales by various demographic criteria. Nielsen will also be able to offer for the first time a B2B service that enables retailers to source and order books throughout the English-language book market.
“We are committed to elevating the global book industry’s understanding of print and digital book measurement and discovery within an evolving media landscape,” stated Jonathan Nowell, president, Books, Nielsen. “Bowker has developed first-rate book analytic solutions, which offer a great complement to Nielsen’s existing solutions for the book industry. We are excited to welcome Bowker’s team to Nielsen and we will work together to provide our clients with the measurement, tools, insights and linked commerce solutions needed to exceed their current and future expectations.”