Melville House Hosts Opera Singer Bookstore Visits

By Jason Boog Comment

Want to have an opera singer pay a visit to your local bookstore?

Melville House has a special offer to publicize its new edition of Carmen, hosting quick opera performances for readers. Check it out:

Any bookstore that orders 20 copies of Melville House’s Art of the Novella edition of Carmen (978-1-61219-226-0, available August 2013), can contact Melville House (claire [at] mhpbooks [dot] com) to request (1) an in-store “flash” performance of an aria from Carmen, or (2) a personalized recording of a Carmen aria to use on a store website or in an email newsletter. These “flash” opera performances will be promoted on social media and publishing trade and opera media and will generate publicity for the book and participating stores. We imagine these performances to last about 3-5 minutes, be hosted at high-traffic shopping times, and be introduced by the store’s manager or event coordinator.

The book is part of Melville House’s reprints of famous novellas.

Prosper Mérimée’s novella inspired Georges Bizet‘s famous opera, Carmen. Recently, the publisher sent opera singer Rebecca MacLean to the Strand in NYC to perform the opera’s “Habanera” aria. We’ve embedded a video of the performance above…