McDonald’s to Put 9 Million Books in UK Happy Meals

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By Jason Boog Comments

According to The Telegraph, McDonald’s plans to hand out a staggering 9 million copies of Mudpuddle Farm books by Michael Morpurgo in Happy Meal boxes around the UK.

Would you let a fast food chain distribute your book? You can read more about the promotion at the McDonald’s UK site.

Check it out: “In 2011, sales of children’s books averaged 1.16 million per week – 6.4 million in a four week period – which means that McDonald’s will be handing out considerably more children’s books than are usually sold in the UK in the same period.”