WSJ.com reporter Matt Phillips takes a look at the new wave of female-demographic-aimed comic books, namely the high-profile launch of the Minx line from DC Comics. This three-minute video segment includes an interview with DC senior VP Karen Berger, who explains how the popularity of manga series imported from Japan and translated into English motivated DC to create new stories “designed with American readers in mind.” In the article accompanying the piece, Phillips contrasted this strategy to the one Marvel is using, which is to sign up high-profile writers with female audiences—sometimes adapting stories like Laurell K. Hamilton‘s Anita Blake series to the comics format, but often putting the writers on traditional superhero titles like Astonishing X-Men. (Although, in all fairness, giving Joss Whedon that title seems less an overt bid for female readers than a bid for any and all pop culture geeks…not that that’s a bad thing, given how excellent his run on the title has been.)