Former Zagat Survey SVP of marketing and interactive John Boris will now serve as managing director of Lonely Planet Americas, All Things Digital reports.
The article also explores the famous travel guidebook company’s digital efforts this year, noting that 75 percent of the company’s profits still come from the print side. Nevertheless, digital efforts are growing as the company interacts 700,000 registered users and will launch Amazon Kindle editions of guidebooks that include “all or part” of 600 guidebooks on the international version of the digital reader.
Here’s more from CEO Matt Goldberg, interviewed in the article: “Goldberg–who came to Lonely Planet early this year from Dow Jones, where he was SVP of digital strategy and operations, including for WSJ.com–noted that Lonely Planet’s digital businesses have doubled their revenues to $20 million this year via premium pricing and advertising.”