Kayla Itsines Inks Book Deal With St. Martin’s Press

By Dianna Dilworth 

Social media star and exercise expert Kayla Itsines has inked a book deal with St. Martin’s Press.

Itsines rose to fame on social media where she posts workout ideas and healthy eating advice. She also has an app called Sweat with Kayla that features workout videos. She now counts more than 13 million followers and The New York Times called her “Instagram’s biggest fitness star.”

The book will be based on her popular workout: The Bikini Body Guide (BBG). The Bikini Body 28-Day Healthy Eating & Lifestyle Guide will include a four-week plan with more than 200 recipes. The book will include full color photos and recipes that range from fresh fruit and salads to pastas and beef.

Macmillan’s executive editor Elizabeth Beier acquired US rights to the book, which also includes a global deal with Pan Macmillan UK and Pan Macmillan Australia. Publication is slated for January 2017.