Two weeks ago, I noticed that Judge Parker was plugging The Little Red Book, the late Harvey Penick‘s guide to improving one’s golf game. At the time, I joked that we could look forward to “several days of Sam Driver reading choice excerpts during his plane ride.”
Yesterday’s strip was close enough that I’m going to remember to be careful what I wish for here on out (although today’s strip is actually sort of amusing).
As for whether all this plugging on the funny pages is helping the book out in stores, a source at Simon and Schuster notes that The Little Red Book is already a perennial—”the highest selling golf book ever published,” according to Wikipedia—adding that the data available for mid-July sales was insufficient to draw conclusions about any comics-related spike in its performance.
(Judge Parker distributed by King Features Syndicate)