The Fault in Our Stars author John Green delivered a speech at YouTube’s Brandcast conference.
The video embedded above features Green talking about the impact that YouTube has had on his careers as a writer and a video content creator. He encourages advertisers to devote less of their focus on attracting eyeballs.
Green has posted the piece in its entirety on The Huffington Post. Here’s an excerpt: “I can say ‘Our videos have been viewed more than a billion times’ and it sounds impressive, but it’s not actually an important number to me. I don’t care how many people watch or read something I make. I care how many people love what I make.” (via TechCrunch.com)