J.R.R Tolkien in Modern Advertising

By Dianna Dilworth 

oneringtoruleValerio Amaro, a student at Miami Ad School Berlin, has created a Tumblr blog that combines her two passions: advertising and The Lord of the Rings.

She has taken text from J.R.R. Tolkien novels and adapted them into ads for consumers products including cars, mouth wash and condoms. She explains her idea on the site, “I wanted to find a way to combine them, so i asked myself ‘What would happen if J.R.R Tolkien worked in advertising?'”

Follow this link to explore her creations.