Ingram to Make it Easier for Authors to Sell Directly to Readers

By Dianna Dilworth Comment

Ingram Content Group has acquired Aer.io, a service that allows publishers, retailers and authors to sell and produce both print and e-books directly to readers from their websites, blogs and social networks.

Aer.io’s platform allows publishers, authors and booksellers – essentially anyone with an online presence – to market, produce and sell their books worldwide on their own sites. A reader can purchase the e-book file or order a POD book from the author’s site and Are.io will fulfill the order.

Now users will be able to push this content out to Ingram’s global distribution network, as well.