The Telegraph reports that publishing and conference group Informa has agreed to buy market intelligence firm Datamonitor for 502m pounds as the M&A boom in the media sector refuses to abate. The boards of both companies have agreed that Informa will pay 650p a share in cash for Datamonitor, which represents a premium of just 2.2pc to Friday’s closing price of 636p. Datamonitor provides businesses with industry analysis and data across the motor, consumer, energy, financial, healthcare and technology sectors.
Informa said that the purchase represents an “attractive opportunity” that fits with its strategy of supplying specialist content to a business audience. “Datamonitor is a model example of a company that slots neatly into the Informa group,” David Gilbertson, managing director of Informa said. “Both companies provide business customers with data and analysis that is essential and unique – information they cannot do without.”