Attention, indie ebook authors. Mark Coker at Smashwords wants you to know that there’s never been a better time to be you. He writes, “Thanks to an ever-growing global market for your ebooks, your books are a couple clicks away from over one billion potential readers on smartphones, tablets and e-readers. In the world of eBooks, the playing field is tilted to the indie author’s advantage.”
Then, the wake-up call. Coker goes on to report that “the gravy train of exponential sales growth is over,” with indie (self-published) authors seeing “significant” sales decline at Amazon, especially since the July launch of Kindle Unlimited. He had predicted the slowdown and attributes it to the glut of high-quality low-cost eBooks, the increasing rate of eBook supply outpacing demand, and the slowing, much-discussed transition from print to eBooks.
However, all is not lost. He offers tips on how to succeed in this new eBook environment. You’ll want to see his entire piece at Smashwords, as space constraints require editing them down. Here is a short take on Coker’s 20:
1. Take the long view; focus on aggressive platform building.
2. Good isn’t good enough. Are you bringing your best game?
3. Write more, publish more, get better.
4. Diversify your distribution.
5. Network with other indie authors.
6. Publish and promote multi-author box set collaborations; you can build your base.
7. Leverage professional publishing tools, like preorder, to your advantage.
8. Best practices; there are seven, and Coker gives a good summary in his blog. Your fellow indie authors pioneered these practices, so listen up.
9. You’re running a business: be nice, ethical, honest, and humble. It pays.
10. Pinch your pennies; practice expense control.
11. Manage your time.
12. Take risks, experiment, and fail often.
13. Dream big dreams; aim high. Salvador Dali said: “Intelligence without ambition is a bird without wings.”
14. Be delusional.
15. Embrace your doubters.
16. Celebrate your fellow authors’ success. Their success is your success.
17. Remember that past success is no guarantee of your future success.
18. Never quit.
19. Own your future.
20. Know that your writing is important.
I’ll just repeat that last one: Know that your writing is important.