In an interesting development bound to be copied by other publishing houses, HarperCollins UK‘s blog 5th Estate, has launched a mobile edition. Kate Hyde, the blog’s proprietor, explains: “Like 5th Estate blog, its packed full of free stuff – from videos featuring authors like Nigel Slater and Gautam Malkani, to a wallpaper gallery where you can smarten up your phone with some beautiful original artwork…There’s a live feed to all the book news headlines as and when they come in, so from now on, you can always be in touch with the latest news even when you’re away from your screen.”
The site can be visited by texting 5th to 80880, with live feeds to the mobile site available at Twitter.