Harper UK Goes for the Personal Touch

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By Carmen Comment

HarperCollins Children’s Books is moving into personalized books through a new partnership with Penwizard, which will enable children to star in books alongside well-known children’s characters like Noddy beginning this August, according to the Bookseller’s Alison Bone. HC will then look to develop the Penwizard partnership across its range of children’s properties, with licensor approval. Managing director Amanda Ridout said: “As part of our ongoing commitment to expanding the boundaries of traditional publishing we are proud to be first to market with a leap forward in personalized publishing.”

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