Hachette Book Group will soon begin selling books directly within Twitter, thanks to a new partnership. Technology provider Gumroad is facilitating the publisher with the tools to sell items natively without leaving the social network.
Begining on December 11, the publisher will be selling print books by Amanda Palmer, Chris Hadfield and The Onion on Twitter. These items will be available for sale for a specific time period and in limited quantities. They will come with an exclusive bonus item. Readers can find these items listed for sale within the authors’ tweets, where promotional buy buttons will appear.
Amanda Palmer’s book The Art of Asking, Chris Hadfield’s You Are Here, and The Onion’s The Onion Magazine: The Iconic Covers That Transformed an Undeserving World are the launch titles of this pilot program.
Here is more from the press release:
Palmer’s book will kick off the promotion on December 11, and will be accompanied by an original manuscript page, with notes from the author and editor, as well as from Palmer’s husband, bestselling author Neil Gaiman. Ex-astronaut Chris Hadfield will launch a promotion on December 15, with the book plus a signed original photo, a stunning aerial image of the island of Corfu; and The Onion’s special Twitter promotion begins on December 18, with the new book accompanied by a set of note cards featuring twelve of the editors’ favorite magazine covers.