Funny or Die will launch a book publishing imprint called Funny or Die Books. The Funny or Die video embedded above features actor Charlie Sheen in a cooking show.
According to New York Magazine, Funny or Die founders Will Ferrell and Adam McKay will be involved with the imprint. The company plans to polish funny book ideas with authors and then pitch the projects to publishers. Mike Sacks and the Pleasure Syndicate will write the first title; the eBook is set for a July release.
Here’s more from the article: “Certainly, one can question whether the success Funny or Die has had with short-form viral videos about drunken toddler landlords will translate into a medium that demands product that takes longer than three minutes to read. But in a landscape where publishers are entering bidding wars over Twitter feeds and Tumblrs about cats, that question seems moot. Factor in the size of the marketing channel and the built-in audience, and you’ve got a partnership that’s very attractive to beleaguered book executives.”