Today the Nielsen Company analyzed how Hollywood adaptations affect book sales, noting that the upcoming adaptation of Elizabeth Gilbert’s Eat, Pray, Love generated some serious book sales.
Check it out: “Eat, Pray, Love has seen a rise in book sales, with 94,000 units sold in the week ending in August 1 alone, the same number of total units sold for the entire 2006 year, when the book was first published. So far, in 2010, the book has sold more than twice as many copies as all of 2009.”
The post also noted that the February adaptation of Dear John by Nicholas Sparks helped spur sales of more than 1 million copies in 2010. In addition, when the adaptation of My Sister’s Keeper by Jodi Picoult debuted in 2009, Nielsen counted the sale of 81,000 copies in a single week.
Nielsen Book president Jonathan Nowell explained: “While the literary world is often the source of creative content for Hollywood, the relationship is reciprocal, as we often see Hollywood releases boosting book sales.” The novel also ended up on the Home Shopping Network.