Publisher David Rosenthal has named his imprint Blue Rider Press. Rosenthal joined Penguin in November 2010, but his imprint remained unnamed.
He explained the significance of the name to The New York Times: “The Blue Rider name historically represents individuality and quality in the arts. And that same intent will be reflected in the eclectic fiction and nonfiction books Blue Rider Press will publish.”
According to the article, Blue Rider Press will launch its inaugural list with The New New Rules and Goodnight iPad this fall. The imprint also has projects in the works with Valerie Plame Wilson, Delia Ephron, and R. A. Dickey. (via Publishers Weekly)