CRUSH IT! by Gary Vaynerchuk is the social media guru’s step-by-step guide for the public’s curiosity with this whole thing called social media marketing. Published by Harper Studios, Vaynerchuk tells the reader how he came to form his multi-million dollar enterprise and how they can do it too for virtually zero cost. He also tells the reader how they can turn their passion, whatever that may be, into an empire utilizing the internet.
Vaynerchuk, who has appeared on such shows at The Today Show and Conan O’Brien became best known for his online television show called, Wine Library TV. His outgoing personality has been called everything from “obnoxious” to “brilliant”. However, one thing is for certain, this man knows what he’s talking about.
I thoroughly enjoyed reading this book for a number of reasons:
1) It was a quick read. Vaynerchuck doesn’t waste his time with a lot of the fluff some publishers use to make their books thicker. He gets right to point.
2) The book is written in the same outrageous, over-the-top yet honest voice that has become Vaynerchuk’s trademark.
3) The reader walks away after reading CRUSH IT! with solid ideas and a plan they can start implementing today.
I give this book 5 stars.