This summer, Figment will launch a new mobile platform for YA fiction–bringing the community interaction of Japanese cellphone novels to American teenagers. In the video above, Figment CEO Jacob Lewis explained the idea behind the company.
Here’s more from Figment’s Facebook page: “Figment lets you read and write fiction on your computer or cell phone. We launch in summer 2010. Write yourself in! Figment’s goal is to provide a platform for the promotion and digital distribution of young-adult fiction and to transform the way this material is created and accessed.”
Lewis spoke at BEA’s 7x20x21 event, a BEA presentation discussion curated by Ryan Chapman and Ami Greko. They gave a number of industry professionals seven minutes to present on 20 slides–allowing only 21 seconds to talk about each picture.