Borders’ CEO Mike Edwards has written an email to the 41 million members of the Borders Rewards loyalty program. In his note, Edwards promised customers that if they can’t find a desired book in a Borders store, the bookseller will order it and priority ship it free of charge to the customer’s home.
According to AnnArbor.com, this free service will be available until June 12th. The article offered this quote from the email: “I hope you visit your neighborhood Borders and find that special book that speaks to you personally … It’s our way of showing our appreciation for your continued support and loyalty.”
Currently, Borders continues to struggle to reach an agreement with publishers about future book shipments. As we noted earlier, Edwards emphasized that Borders’ ability to weather the crisis is dependent on the support of publishers. What do you think?