BookScan Trends on Twitter in NYC Following Amazon News

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By Jason Boog Comment

Following Amazon’s decision to give authors free access to Nielsen BookScan’s weekly geographic sales figures for their print books, “BookScan” is currently the third trending topic on Twitter in New York.

Oddly enough, LA Times staff writer Carolyn Kellogg spotted the trend: “#BookScan is trending in NY but not LA. Here: Escondido. Because an explosives-filled house is abt to be set on fire?”

What does this mean? How much Twitter traffic in New York City is generated by the publishing industry alone? Do digitally obsessive authors steer the New York City Twitter stream?