Book Club Mailer Memories

By Jason Boog 

GalleyCat readers of a certain age will fondly remember the monthly arrival of book club mailers during elementary school, a colorful book catalog mailed to hundreds of schools around the country. URLesque has collected 28 vintage mailers, including the image embedded above.

What is your favorite book club mailer memory? While these bits of 80s ephemera seem dated in this digital age, this editor remembers the absolute thrill of watching his teacher unpack the book club books–grabbing a new Hardy Boys mystery or the latest issue of Dynamite.

Here’s more from the post: “Book flyers and newsletters from Teach … from Scholastic and Troll, advertising the latest offerings from The Baby-Sitters Club (oh Stacey, take your insulin!) or Choose Your Own Adventure (Oops, you plunged down an endless chasm; go back to page 54 and try not to mess up this time). Admit it, you hoarded these flyers in your room, painstakingly circling and starring the ones you wanted, you little word nerd.”