Boston-based publisher Beacon Press and New York-based Other Press have a promotional wager riding on the Super Bowl.
Here’s more from the release: “the publisher whose home team loses (Beacon’s New England Patriots or Other’s New York Giants) will promote two of the other publisher’s titles for a week on the web, featuring the two titles on their web site and promoting the titles across social media platforms. In addition, the publisher whose team brings home the trophy will give away a selection of its books to a handful of winners selected from online entries, and both publishers will use their web presences to endorse the giveaway.”
Follow this link for more details about the giveaways. Who do you think is on the losing side of this publishing bet?