Aptara and ScrollMotion Partner for iPhone eBook Conversion Project

By Jason Boog Comment

{b8903022-7ba2-4541-a3b1-fdc30044f9e9}_AptaraLogoSM.gifYesterday Aptara and ScrollMotion announced a new partnership to create an “end-to-end eBook publishing solution” that will help bring books to the iPhone–working on digital solutions for books by a host of publishers, including Random House, McGraw Hill, Simon & Schuster, Houghton Mifflin Harcourt, and Penguin Group USA.

As GalleyCat reported, ScrollMotion released the Iceberg Reader for the iPhone earlier this year, and the two companies hope to streamline eBook conversion. Aptara CEO Dev Ganesan explained: “Combining this application with Aptara’s eBook production expertise now offers publishers, and others, a new option for delivering content to the iPhone market in a highly cost-effective manner.”

In addition, Aptara has mounted an online study about how publishers are adapting to the digital revolution. The company will share the results of the nine-question survey with anyone who participates–and responses will be kept confidential.