Amazon.com has filed a lawsuit against individuals who are paid to write fake Amazon reviews of products, in order to help vendors increase product sales.
The company filed the lawsuit in Seattle against more than 1,000 people who solicit work writing these reviews on the online marketplace Fiverr.com.
“While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand,” Amazon said in its complaint. (via Bloomberg).
