Last week, reports surfaced that Amazon is considering opening a bricks-and-mortar store. Today, Reuters is reporting that this store may be in Seattle, the city where the company is headquartered.
Reuters has more: “Amazon also plans to open a physical store in its home town of Seattle in coming months to showcase and sell its growing line of gadgets, including the Kindle Fire tablet, industry blog Good E-Reader reported this weekend.”
Analysts have imagined the stores as Apple-like boutiques and Costco-like big box stores. eBookNewser has more: “Cowen & Co. analyst Jim Friedland speculated about it in a report to investors.He wrote: ‘The primary goal of the test is to determine if a physical retail presence can accelerate sales of Kindle devices and follow-on consumption of digital content at an attractive return on invested capital.'”