Amazon Giveaway, a tool that allows sellers to run promotional giveaways, now supports e-books.
Authors that use Amazon’s Kindle Direct Publishing (KDP) can now create marketing campaigns and giveaways for their e-books. The tool lets an author require a reader to say follow them on Twitter or share their email address in exchange for the free e-book.
Amazon recently updated the design for the tool to make it more intuitive and added new features. For instance, every entrant that doesn’t win an e-book will be offered the free sample of the prize. There are also new timing features for authors. For instance, the author can set the length of time they’d like to run the promotion for up to 30 days and can time the campaign in advance of a new release.