As All Romance eBooks celebrates its third anniversary, the company has released some impressive statistics–mapping out a booming future for this side of publishing.
The digital romance book company launched with just 18 publishers and 2000 titles. Now, between the company’s Omnilit and All Romance eBooks sites, they count more than 3000 and 250,000 titles. In addition, the company recently partnered with the Aldiko eBook reader, bringing more titles to Android smartphones.
In an interview, All Romance eBooks founder Lori James explained her marketing strategy: “We knew the bigger challenge was going to be attracting the print romance reader and young female internet users in general who we believed were ripe for becoming romance eBook readers. Since this was a new concept, we tried many things in the beginning. In addition to a vast array of web-based advertising, we’ve done everything from trade shows to developing commercials for movie theaters and spots on television.”