The anonymous half of the editorial team at AgencySpy, mediabistro.com’s blog about the advertising industry, scored an interview with LJK Literary Management‘s Jud Laghi about whether there’s room for any more books on advertising and marketing in the business sections of America’s bookstore. “There’s still plenty of room in the market for books that crossover ad and marketing concepts in ways that people outside the industry can relate to,” Laghi declared. “The average person now has the ability to be heard on a scale that was once reserved for established personalities and companies. Writers with a background in advertising and marketing have a unique insight on that model, and how to apply it on various scales.”
“The core of the advertising and marketing mindset is an understanding of what it takes to be remembered,” Laghi continued, “which remains as important and elusive as it’s ever been and, I think, good material for books.” He also offered up tips on how to make your pitch stand out, especially at a time when agents will be thinking very carefully about taking on new clients as publishers become increasingly selective about taking on new writers, and how to prove your platform from the onset.