Amazon’s dispute with Hachette is causing about 7.5 percent of book buyers to buy less from the online retail giant and 1.4 percent of book buyers are buying more, according to figures based on research from Peter Hildick-Smith of the Codex Group.
The research, which includes feedback from about 5,300 buyers, found that slightly more than 39 percent of respondents reported that they are aware of the dispute and among those book buyers. Nineteen percent of these consumers reported buying less books from Amazon, while 4.4 percent of these consumers revealed that they are buying more from the books from the Seattle-based bookseller.
Forbes has more: “The Codex group also found out where those book buyers were going. About half the shifted buying went to Barnes & Noble, independent bookshops, barnesandnoble.com (the online store for Barnes & Noble), used bookshops and Costco, in that order.: (Via Forbes).