Just weeks after the much-hyped “mobilegeddon” search engine shift designed to promote mobile-friendly websites, Google launched an all-out assault on the mobile advertising ecosystem today. The provider of the now-venerable AdWords self-serve advertising platform announced new interactive ad formats, new ad-creation tools, new cross-device conversion capabilities, and an expansion of a very ambitious and comprehensive attack on digital advertising’s last mile: in-store sales and — of course — ROI. (VentureBeat)
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