Facebook wants publishers to stop begging for likes. The social network is taking action against so-called “engagement bait,” where publishers ask users to vote, like or share a post in the hopes of bumping it to the top of people’s News Feed. (Mashable)
So starting Monday, posts Facebook considers to be engagement bait will be pushed down in News Feed. Beginning in a few weeks, publishers and Pages that continue to utilize this tactic will see their reach diminished for all of their posts. (Recode)
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