Dove Apologizes for Posting Racially Insensitive Ad on Facebook That ‘Missed the Mark’

By Christine Zosche 

Dove found itself in hot water this weekend after it posted a racially insensitive ad to its Facebook page. The brand has since pulled the ad from Facebook and issued an apology. (Adweek)

The ad, a three-second GIF, featured three women, each removing her shirt to reveal the next. But the transition from the black woman to the white women evoked a long-running racist trope in soap advertising: a “dirty” black person cleansed into whiteness. (NYT)

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