Burberry Will Premiere its Next Fashion Collection on Snapchat

By Tim Sohn 

Burberry is bringing its upcoming collection to Snapchat for the first time before debuting it live on the runway, the British luxury fashion house announced today. Burberry is calling it the Snapchat Show, and the series of videos and photos will give viewers a behind-the-scenes look at the 2016 Spring and Summer collection starting 2 p.m. on Sunday, Sept. 20. (The Verge)

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