Y&R’s Abby Bralove Wins BlueRock Spontaneous, Scarlett’s ‘Give A Chuck’ Contest

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By Erik Oster Comment

BlueRockSpontaneous and Scarlett collaborated to create the “Give A Chuck” contest for  BlueRock Spontaneous and Scarlett , asking entrants to submit photos and videos of their own, dressed-up versions of Converse’s classic Chuck Taylor sneakers. The three companies presented clients with an invitation to enter the contest as part of their holiday gift-giving. The winners of the contest — judged “by a panel including Olivier Wicki from BlueRock, Johanna Marciano from Scarlett and Brian Bowman of Spontaneous” — were just announced today on a special Tumblr page.

The grand prize (an all-expense-paid weekend trip to South Beach and a $1000 donation to a charity of the winner’s choosing) went to Y&R’s Abby Bralove, who submitted the above stop-motion video of her and her chucks. Abby chose St. Jude’s Research Hospital to receive the $1,000 donation. The contest, which “drew several dozen entries from agency creatives and producers” also handed out three runner-up prizes to Melanie Baublis and Jane Minehan of O&M, who won $500 donations in their names to Doctors Without Borders, and Brian Gonsar of Hill Holliday, who gave his donation to Teach for America.

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