You Wanted It (OK, Maybe Not), But You Got It: Your Fall ’12 Tomorrow Winners

The tipster who sent word of this before we received the official news dubbed it “the most important award show.” Har har, but sarcasm aside, the Art Directors Club has indeed announced the winners of its latest Tomorrow Awards, a prize that’s apparently so important that it needs to be handed out biannually. Anyhow, at a ceremony in Sao Paulo last night, Fall ’12 Tomorrows were handed out to five winners in all including R/GA for “One Copy Song ” (not a bad choice) and Google Creative Labs’ collab with Tate Modern dubbed “This Exquisite Forest.” Check out the Fall 2012 Tomorrow winners showcase here, and if you’ve got 12 minutes to spare to view some behind-the-scenes Tomorrow action including a look at the show’s also rans, see below.