Xfinity Moves On from Arc?

By Kiran Aditham Comment

We’re getting word from those in the know that Arc Worldwide, the marketing services arm of Leo Burnett, has lost its retail agency duties for Comcast’s high-speed internet/digital TV unit Xfinity, which was launched by NBC Universal’s parent over three years ago. We’ve put in inquiries to the comms/biz folks at Xfinity (still not sure about that name), but from what we’ve been told on the Spy line, the review has begun and RFP’s have already been sent out to other agencies.

Arc’s relationship with Comcast on retail marketing dates back six years, when it was named a partner on said component by the media giant. Comcast’s move seems kind of odd considering that Arc won big at the Outstanding Marketing at Retail Achievement Awards a few months ago. Anyhow, we’ll fill in the blanks if we hear more from the client as the agency isn’t providing comment.