WWF has enlisted the aid of Toronto-based john st. in a new campaign raising awareness of climate change for Earth Hour (scheduled for Saturday, March 29, from 8:30 p.m. to 9:30 p.m.), not to be confused with Earth Day on April 22nd.
For the campaign, WWF is asking people to take a moment of darkness (kind of like a moment of silence) to reflect on climate change during this year’s Earth Hour. WWF and john st. have asked people to post videos to their site about what they’ll be considering during their moment of darkness. Videos from Jason Priestley (hey, remember him?), William Shatner, and Roberta Bondar (the first female Canadian in space) were among the first uploaded to the site and should help spread engagement. In addition to the videos, the site educates people on ways to get involved, asks people to pledge their support, and calls on people to make a donation to Help Canada Go Renewable in time for Earth Hour. You can check out Priestley’s video above, and Shatner’s after the jump. Remember to turn out the lights this Earth Hour and, if you feel so inclined, head on over to the Moment of Darkness website and upload your own video concerning your thoughts on climate change.