In what might be one of the more peculiar pairings since Jamie Foxx invited Ron Howard to “Blame it on the Alcohol“, Wunderman, digital partner Firstborn and the versatile Queen Latifah have joined forces to flaunt the 2010 Ford Mustang in a new campaign.
Visitors to the site can check out the “Queen of the Road” in webisodes as she learns the ways of her new wheels from NASCAR pro Colin Braun, redesign the ’10 Stang in real-time with Ford fans or on your own in the Customizer section (the site’s highlight), download goodies and check out 360-degree views of the ride. Not too great, not too shabby as far as flashy car sites go.
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Credits:
Agency : Wunderman/Team Detroit
Group Creative Director : Stuart O’Neil
Creative Director / Copywriter : Sue Driscoll
Associate Creative Director : James Robinson
Associate Creative Director : Jennifer Powers
Group Account Director : Joe Karle
Account Director : Melissa Behring
Assoc. Director Technology, VP – Ford Brand: Nathaniel Bishop
Tech Lead: Chad Datillio
Program Manager : Amy Daneke
Project Manager: Bill Peters
Strategist : Jennifer TooleWu
Information Architect : Maureen Honore
CGI – Speedshape
Digital Agency: Firstborn
Creative/Art Director: JoonYong Park
Executive Director: Dan LaCivita
Director of Interactive Development: Francis Turmel
Lead Flash Developer: Mathieu Badimon
Flash Developer: Daniel Enstrom
Software Engineer: Ryan Jafari
Executive Producer: Wes Adams
Producers: Chris Grey, Jackie Brito
Designer: Ralph Jenson, Benn Mendelsohn, Felix Hill
3D Artist: Andrew Jerez, JR Schmidt, Joey Byun