Wunderman, Firstborn, Queen Latifah Roll Up in 2010 Mustang

By Kiran Aditham Comment


In what might be one of the more peculiar pairings since Jamie Foxx invited Ron Howard to “Blame it on the Alcohol“, Wunderman, digital partner Firstborn and the versatile Queen Latifah have joined forces to flaunt the 2010 Ford Mustang in a new campaign.

Visitors to the site can check out the “Queen of the Road” in webisodes as she learns the ways of her new wheels from NASCAR pro Colin Braun, redesign the ’10 Stang in real-time with Ford fans or on your own in the Customizer section (the site’s highlight), download goodies and check out 360-degree views of the ride. Not too great, not too shabby as far as flashy car sites go.

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Agency : Wunderman/Team Detroit

Group Creative Director : Stuart O’Neil

Creative Director / Copywriter : Sue Driscoll

Associate Creative Director : James Robinson

Associate Creative Director : Jennifer Powers

Group Account Director : Joe Karle

Account Director : Melissa Behring

Assoc. Director Technology, VP – Ford Brand: Nathaniel Bishop

Tech Lead: Chad Datillio

Program Manager : Amy Daneke

Project Manager: Bill Peters

Strategist : Jennifer TooleWu

Information Architect : Maureen Honore

CGI – Speedshape
Digital Agency: Firstborn
Creative/Art Director: JoonYong Park

Executive Director: Dan LaCivita
Director of Interactive Development: Francis Turmel

Lead Flash Developer: Mathieu Badimon

Flash Developer: Daniel Enstrom
Software Engineer: Ryan Jafari

Executive Producer: Wes Adams

Producers: Chris Grey, Jackie Brito

Designer: Ralph Jenson, Benn Mendelsohn, Felix Hill

3D Artist: Andrew Jerez, JR Schmidt, Joey Byun