While he continues in his quest to revamp Compton’s image, Court Crandall is getting some love from his day job, as the Wongdoody ECD/partner’s name along with CEO Ben Wiener’s are now being added to the nameplate. As a result, the Seattle/Los Angeles-based operation will now be known as Wong, Doody, Crandall, Wiener.
In a statement, Crandall, whose Ground Zero shop merged with his current employer last year, says, “The name change will naturally get all the attention, but the real story here, is the multi-disciplinary nature of this company. From traditional to digital to retail to branded entertainment, we can honestly do it all at the highest level.” Er, well, there was Quiznos, but nonetheless, current WDCW clients include ESPN and Alaska Airlines and the agency also handles retail design for T-Mobile and the NBA among others.