W+K creatives Matt Moore and Jason Kreher have reimagined the corny popsicle stick jokes of your youth in a dark, hilarious way.
Their project, SchadenFreezers imagines dark, depressing humor in place of the corny puns you’d expect, and the results are often quite funny. The pair created a series of gifs with the different popsicle sayings, which you might describe as anti-jokes. The humor comes from the juxtaposition of the dark, depressing lines in the cheery context of a popsicle stick. “Why was the ghost sad? A lot of different reasons.” should give you an idea of what to expect, although things get considerably darker than that (and occasionally pretty fucked up). There are definitely some misses, but more than enough funny ones to make wading through them worthwhile. We’ve included a few favorites after the jump.