W+K Cracks Fast Company’s ’50 Most Innovative’ List

By Kiran Aditham Comment

Two Wieden posts in one day, you say? What the hell, we say back, especially after we peeped Fast Company‘s new Top 50 Most Innovative Companies list and wouldn’t you know it, the Portland-based agency landed smack dab in the middle at #25–only two positions below its longtime client, Nike.

The Fast Company site of course credits Old Spice for W+K’s charting and offers a comic slideshow that provides background on how the campaign came together, including the arrival of pitchman, Isaiah Mustafa. The most interesting takeaway from this list perhaps is that Wieden + Kennedy seems to be the only agency on it–unless our eyes are deceiving us. Of course, the heavy hitters including Apple, Twitter and Facebook top FC’s chart at #1, 2 and 3, respectively.

Update: Yes, there was also a separate top 10 list for Advertising/Marketing, with W+K taking the #1 slot. Check it out here.