W+K Celebrates Facebook AOR Status, Basically Tells Us Everything is Like Facebook


By Kiran Aditham Comment

What do doorbells, dancefloors, bridges and airplanes have in common? On first instinct, you’d normally say fuck-all, but in Facebook’s first-ever brand campaign concocted by its new AOR W+K Portland, they all serve as symbols/metaphors for how the social network connects us…or at least that’s what we’re being told. To tell the universal tale of Facebook, W+K to its credit selected the right director in Alejandro G. Iñárritu, the master of intertwining seemingly random characters and situations on a grand scale in films like Babel and Amores Perros.


The filmmaker’s stylings are intact and the music from Austin quiet-to-loud experts Explosions in the Sky provides a nice soundtrack, though we’ll stop short of saying that the spot is as epic as the fact that Facebook has hit 1 billion monthly active users. But hey, since W+K and the social network’s relationship is in its infancy, we’ll just say it’s not too terrible of a start.