In this black & white piece above for Jim Beam, created by StrawberryFrog, award-winning acting chameleon Willem Dafoe plays multiple characters and speaks of the choices you make and the ones you don’t, which eventually become you–but which you? Are you better or worse? Someone you can’t recognize? Are you strong/good enough?
The tagline is rather effective, as the thespian spouts, “All choices lead you somewhere, bold choices take you where you want to be.” But in summary, what all that jargon is really trying to communicate is that choosing Jim Beam is the right choice when it comes to picking whiskey, though, it also seems suitable as a speech given to recovering drug addicts.