So, Leo Burnett CEO Tom Bernadin and CCO Mark Tutssel collaborated on a new book dubbed HumanKind, which discusses the agency’s four-word philosophy: People, Purpose, Participation and Populism. Hey, if Bogusky and Porter can write a diet book, why can’t a tome written about the ad industry itself be penned by Bernadin, who says in a statement, “This book is not about advertising, brand propositions or selling products. It’s about people – what engages them, moves them and inspires them to act a certain way, and ultimately enriches their lives.”
Anyhow, we’re giving away five copies of the book so if you’re game, please email yours truly at agencyspy at gmail dot com with the year Bernadin was named CEO at Leo. First five get the prize. Game on.
Update: And like that, we’re out! Thanks to all those who replied.