While It Awaits New Crowdsourced Name, DW+H Nabs AOR Duties for OpenSky

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By Kiran Aditham Comment

Six weeks after enlisting Havas-owned crowdsourcing evangelists Victors & Spoils to aid in its renaming efforts, Santa Monica agency DW+H apparently still hasn’t found what it’s looking for (well, we imagine these decision don’t come easy). Yet, that hasn’t seemed to deter the shop from going about business as usual as DW+H has been named the first-ever agency of record for “curated” shopping site, OpenSky. According to those in the know, the review for the OpenSky account lasted three months and DW+H beat out the likes of Anomaly NY, Peterson Milla Hooks, IDEO and Huntington Beach, CA-based What If Creative for the business.

For whatever reason, OpenSky decided to break DW+H’s first work, which focuses on foodie membership, days before officially announcing that the latter was its AOR. Que sera sera. Anyhow, watch it above.

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