Once again, it took some time after initial inquiry, but the folks at Mullen have confirmed that the agency’s Winston-Salem, NC office has indeed been awarded lead agency duties for car care chain, Pep Boys. No official word yet on who else was involved, but sources told us as of early December that Houston’s FKM was also a “frontrunner” in the pitch. If you recall, Pep Boys previously worked with Zimmerman, but parted ways with the South Florida-based agency after four-plus years of partnership just a few months ago.
In a statement regarding Pep Boys’ decision, the brand’s CMO, Ron Stoupa, says, “Mullen’s consumer insights and understanding of our brand and business model led to the most compelling creative solutions. They understood our customer service culture and contributed fresh ideas to help us achieve our future growth goals. They will be a great marketing partner.”
The self-proclaimed “hyperbundled,” “unbound” agency is expected to debut new work for the brand in the first half of this year.