-Rosapark tells a “#ReversibleStory” to promote French retailer Monoprix’s partnership with lingerie brand Garance, “the first French brand to offer women a collection that reawakens their confidence and helps them through rehabilitation after battling breast cancer” (video above).
-W+K New York launched another medieval-themed spot for Bud Light incorporating the “Dilly Dilly” phrase.
-Adweek explains, “Why Ogilvy’s Worldwide CEO Is Streamlining Both Agency Structure and Technology.”
–Rick Boyko and other friends and former co-workers remember former Ogilvy & Mather creative head Bill Hamilton, who passed away at 74 this month.
-The Drum examines “How TV networks are addressing the evolving demands of marketers and audiences.”
-Consultancy group R3 added senior strategy consultant Vincent Tam and senior consultants Iris Chan, Kristin Gower and Lana Tobengauz.