-TBWA\Paris gets behind the wheel for this spot for Chloé’s signature perfume starring Haley Bennett (video above).
-VML expanded its creative offering by hiring a managing director, global creative operations, executive creative director and group creative director.
-SRG launched a “Take Craft Back” campaign for the Brewers Association, featuring an effort crowdfund a purchase of AB InBev for $213 billion.
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-Leo Burnett rolled out a new visual identity…with glasses!
-Ikea awarded a global strategy initiative to Anomaly, following a review.
-Digiday explores “The challenges US agencies face with Chinese clients.”
-London Agency Who Wot Why poached creative team Matt Butterfield and Ben Mills from Saatchi & Saatchi.